Upgrading and Downgrading your Account
You can upgrade and downgrade your plan anytime in Settings > Subscription Plans:
Each location has its own plan, so make sure you're in the location you want to change. If you have more than one location, account admins can see every location's plan in Settings > Billing and click Manage to change one.
Plans and Pricing
We offer a Free plan, two paid plans, Starter and Business, and an Enterprise plan for larger groups. Starter and Business are usage-based: choose from 1,000 to 30,000 messages per month, billed monthly or annually. (If you need more than 30,000 messages per month or custom terms, see Enterprise below.)
| Messages / month | Starter monthly | Starter annual | Business monthly | Business annual |
|---|---|---|---|---|
| 1,000 | $39 | $34 | $79 | $69 |
| 2,500 | $69 | $59 | $109 | $94 |
| 5,000 | $99 | $84 | $139 | $119 |
| 10,000 | $159 | $129 | $199 | $164 |
| 20,000 | $259 | $209 | $299 | $244 |
| 30,000 | $319 | $259 | $359 | $294 |
Prices are per month in USD. Annual plans are billed once a year. The Free plan is $0 and includes 150 messages per month and up to 100 parties. See our pricing page for everything included in each plan.
Message quantities are for the US & Canada. Locations in other countries receive 1/10th the message quantity because of higher messaging rates. See our international pricing and Sending to Another Country.
Enterprise
Enterprise is for groups with many locations, more than 30,000 messages per month, or custom terms. Pricing is tailored to you, so contact our sales team for a quote. Enterprise includes:
- Phone support, in addition to email
- A dedicated account manager
- Billing by invoice or purchase order
- Onboarding and staff training
- Set-up help with your floor plans and data
- Uptime SLAs
Upgrading
Upgrades take effect immediately and are prorated by time. You'll receive credit for the unused time on your current plan and be charged for the remaining time on your new plan. Messages you've already used this billing cycle carry over to your new plan.
Increasing your message limit: you get your full new message limit right away, so a one-time message limit upgrade fee is added for the extra messages. It covers the part of your billing cycle that has already passed, so together with the prorated charge, you pay your new plan's full price for the month you upgrade. The fee appears as its own charge and is based on monthly prices, even on annual plans.
For example, if you move from Starter 1,000 ($39/month) to Starter 2,500 ($69/month) halfway through your billing cycle, you'll pay about $15 for the prorated plan change plus a $15 message limit upgrade fee, so this month costs $69 in total.
Downgrading
When you lower your plan (a lower message limit, Business to Starter, or annual to monthly), the timing depends on how much you've used this billing cycle:
- If your messages and parties used so far this cycle are within the new plan's limits, the change takes effect immediately. You'll receive credit for the unused time on your current plan.
- If you've already used more than the new plan allows, the change takes effect at your next renewal. You'll stay on your current plan until then, and a note at the top of Settings > Subscription Plans shows the date the change will happen.
Credits are applied to your current and future invoices and are non-refundable.
When you move from Business to Starter, Business-only features turn off, including online bookings, SMS Automations, the To Go list, geofencing, and the Square, Reserve with Google, and Stripe integrations. If you upgrade to Business again later, you'll need to turn these back on.
Changed your mind about a change that's scheduled for your next renewal? Contact us before the renewal date.
Switching to the Free Plan or Canceling
To move to the Free plan, click Switch plans on the Free plan, or click Cancel on your current plan. Either way, you'll keep your paid plan until the end of your current billing period, and then the location switches to the Free plan. If you canceled, you can click Reactivate anytime before then to keep your plan.
Each account can have up to 2 locations on the Free plan. If you've reached that limit, the location will be disabled when its paid plan ends instead of moving to Free.
Pausing Your Plan
Click Pause on your current plan to pause it at the end of your billing period. Your plan resumes automatically on the date shown. While it's paused, your paid features are turned off and your limits are reduced; your settings are restored when your plan resumes. To resume early, click Reactivate. You'll be charged a prorated amount for the rest of the billing period, and your limits are prorated the same way until your next billing cycle.
Free Trials
Starter and Business come with a 14-day free trial. During the trial you can use all of the plan's features, with up to 100 messages and 100 parties (10 messages for locations outside the US & Canada).
- To end your trial early and get your plan's full limits, click Subscribe Now on the plan you want. You'll be charged right away.
- If you switch to the Free plan during your trial, the change takes effect immediately.
- If your trial ends without payment info on file, the location moves to the Free plan.
Usage and Limits
- Your message and party usage resets every month on your billing day (not the 1st of the month). This happens monthly even on annual plans. You can see your usage and next reset date at the top of Settings > Subscription Plans.
- All notifications (sending and receiving) count towards your monthly usage.
- We'll email you when you reach 80%, 90%, and 100% of your limit.
- Once you reach your message limit, messages stop sending until your usage resets or you upgrade. Once you reach your party limit, new parties can't be added. There are no overage charges.
- If a payment fails and your subscription expires, the location moves to the Free plan. To start again, click Subscribe Now on the plan you want. Your new subscription starts right away and you'll be charged that day.